Although Williams declined to comment on the campaign beyond the TV ad, there is likely to be significant digital activity. Cadbury is understood to be hoping that the ad will prompt members of the public to create their own lip-sync videos. Follow MaisieMcCabe. This article was first published on campaignlive. Stay signed in. Forgotten password? Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Cadbury: latest TV campaign moves away from the Joyville concept. Creative Add to collection. Cadbury Dairy Milk has launched a new long-term communications platform called Joyville. Developed by Fallon, the move is part of an integrated campaign designed to strongly connect the magic of the Cadbury Dairy Milk brand with delicious Cadbury Dairy Milk milk chocolate.
Insight Adults and children alike associate chocolate with fun and wish it was made in a gum-drop factory by eccentric scientists and hard-working elves. Solution Magnificent Musical Magical Chocolate Fountain A paradigm shift in confectioneering and chocolate-based technology. Seed - Our global student marketing agency www. General: hello weareamplify.
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