High-profile musicians make all sorts of wild demands about their backstage set-ups at concerts: Kanye West reportedly requires a barber's chair. Mariah Carey insists on two vases of white roses. For years, it was seen as complete folly — the band was making a ridiculous demand of concert organizers simply because they could get away with it. But the seemingly ludicrous request was actually a shrewd business move.
For you. As the audiences grew larger, promoters stood to make more and more money from staging concerts, which meant that not only could rock stars command higher prices for their performances, but they were able to demand other perks as well, such as luxurious accommodations, lavish backstage buffets, and chauffeured transportation.
It was inevitable that some high-demand acts, all their financial and pampering whims satisfied, would exercise their power and start making frivolous demands of promoters, simply because they could. Van Halen tends to make the news portion of radio more often than it gets airplay.
Van Halen was the first band to take huge productions into tertiary, third-level markets. While the Beatles' rider —- a meager list asking for clean towels and a few sodas -— requests have only grown for celebrities overtime, leading to celebrities getting away with inquiries that dabble in the lavish a person entourage and personal vegan chef, per Madonna and just plain strange, such as Jack White's request for fresh home-made guacamole recipe included.
But what about the most famous dressing room request of all? Opinions expressed by Entrepreneur contributors are their own. More About Lessons. Prepare to Succeed. Entrepreneur Insider Nov 2, Mauricio Umansky Oct 29, Vincent Tricarico Oct 29, Latest on Entrepreneur. Ytzia Belausteguigoitia Nov 11, Facebook Twitter LinkedIn.
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